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Lessons in Typography: Must-know typographic principles presented through lessons, exercises, and examples (Creative Core), by Jim Krause
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Get hands on with type in this lesson-based addition to Jim Krause’s popular new Creative Core series on design fundamentals. In Lessons in Typography, you’ll learn the basics of identifying, choosing, and using typefaces and immediately put that knowledge to work through a collection of exercises designed to deepen and expand your typographic skills.
After a crash course in type terminology, you’re encouraged to walk the talk with lessons and exercises on creating type-based logos, crafting personal emblems, choosing and using the right fonts for layouts, designing your own fonts, fine-tuning text like a professional, hand lettering, and more. Krause uses practical advice, humor, and page after page of visual examples to give you a complete education in designing with type that you can read in a matter of hours and continue to learn from over the course of your career.
In Lessons in Typography, you’ll learn how to:
- Identify and discuss fonts like a design professional
- Choose and combine fonts effectively for use in your projects and layouts
- Create monograms and logos using existing typefaces and custom-built letterforms
- Modify fonts to meet your design’s specific needs
- Space letters properly using tracking, kerning, and leading and create eye-pleasing layouts
Lessons in Typography is the third book in the New Riders Creative Core series, which provides instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Additional titles in the series include Visual Design and Color for Designers.
- Sales Rank: #46085 in Books
- Published on: 2015-07-16
- Original language: English
- Number of items: 1
- Dimensions: 8.40" h x .90" w x 8.50" l, .0 pounds
- Binding: Paperback
- 240 pages
About the Author
Jim Krause has worked as a designer and illustrator since 1982. His clients have included Microsoft, Boeing, Seattle Schools, Washington Apples, and dozens of others. His first book, Idea Index, was published in 1999 and immediately became the best-selling art/design-related title at HOW Books. Krause is the creator and author of the New Riders Creative Core series, which includes Visual Design: Ninety-five things you need to know. Told in Helvetica and Dingbats and Color for Designers: Ninety-five things you need to know when choosing and using colors for layouts and illustrations. Krause lives and works in Bellingham, Washington.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Called Creative Core for a Good Reason
By Cami
As with all of Jim Krause's books (jeez, there are 16!?), he methodically and thoroughly combs out what seems like a tangled hairball of information into logical, digestible bits with loads of visual examples. Unlike other books in this industry, he doesn't just pull in other designer's work, he custom-makes each example to more clearly illustrate each point. You can tell he's passionate about what he does!
This book is perfect for someone just starting out on the road to appreciating typography, from basic forms to how to wrangle paragraphs on a page, as well as an idea generator for seasoned (grizzled?) designers like myself. The author categorizes the information into chapters that would make teaching this a dream.
The breadth of typography information here is admirable. He covers everything from the smallest of details on letters (you learn how to locate the spur, ear, shoulder and TITTLE—among other parts—of letters), to the difference between a font and typeface (don't get me started), to paragraphs (and why large paragraphs should be aligned certain ways and set in certain typefaces) to page grids (and how to successfully break them). Side note: Being a self-proclaimed "dash nazi," I appreciated the callout of the differences between them (and no, they're not interchangeable).
There's a reason I have more of Jim Krause's books on my shelves than any other author. The reason is that his books don't stay there long; they end up on my desk and being used frequently. They're essential to this designer's toolbox.
2 of 2 people found the following review helpful.
A must have for the design student and seasoned veteran
By Ron Golden
No matter how seasoned a design professional you may be, I guarantee you'll learn some new material. I was about to jump into a new creative project and I picked up the book first to grab a new idea or two, but I ended up reading it cover to cover. When I did get back to my project, it was greatly influenced and my client loved my concepts - thanks Jim! I wish I had this book while going through Typography class in college. In fact, any college typography course should add this to their student curriculum. You'll probably find your students will love learning the principles, but will also retain more of the information well into their careers. The author often encourages further exploration of the material and that would easily translate into exercises in each chapter. It's also well rounded in its explanation of type terminology and the art of letters and working with words. Krause also reviews multi-word presentations along with text and layouts. I especially liked his section on punctuational correctness. And though I am not perfect, I can't stand when editors, writers and designers use straight quotes when they should really be using quotation marks. So get the book and see what other typographical blunders you may be committing. I know I'll certainly be changing a few things in my future layouts. This book will change your typographical perspective and possibly your world! And if you don't already have Color for Designers and Visual Design by Jim Krause, you should definitely check them out as well. ~DG
1 of 1 people found the following review helpful.
Encore!
By Kimberly A. Watson
He has done it again! Another amazing publication by the talented, knowledgeable and humorous Mr. Jim Krause!
You can take my word for it. I have been a professional graphic designer for over 25 years, hold an MFA in graphic design and have taught graphic design, publication design, package design and design foundation courses at 5 colleges/universities. When talking with students of graphic design I tell them... “if you had only $30 to your name and had your choice between buying a meal, or buying a Jim Krause design book—buy the Jim Krause design book!” I could not stress to them enough, the significance of owning design books by Jim Krause...as reference, to grow and evolve their knowledge and skills as a designer and to inspire their creativity.
Every design book authored by Jim Krause contains thorough, essential information for designers of all levels. “Lessons in Typography” is no exception. Jim covers every detail of type anatomy, type creation/manipulation, using type with other type/images and explaining it all in an entertaining, attractive and easily understandable way.
Jim characterizes the mission of this book as building a better “appreciation” for type “because appreciation makes us look closer at things, and looking closer leads to greater appreciation, which makes us look ever closer...and on and on and on.” And he definitely achieves his goal!
“Lessons in Typography” goes so much deeper. It contains exercises to sharpen your skills, suggestions for creative work-flow and even how-to’s for hand-lettering. Jim carries his lessons through to context and talks about type as used in composition and establishing hierarchy in layouts. The illustrative possibilities of type are presented as well.
You will not find a more comprehensive approach toward the teaching of typography than this book, “Lessons in Typography”. A must have for every designers arsenal! Thank you for your gift Jim Krause!
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